WOMO does not carry out or order animal testing, pursuant to the relative European laws.
A guarantee that concerns not only the finished products, but also the latest-generation raw materials tested from 2004 onwards. The European law on cosmetic products has banned animal testing on finished products since 2004, a practice that was abandoned by the cosmetics industry over 15 years before it came into force. On 11th March 2009, within the EU it was furthermore prohibited to sell, not just cosmetics whose formulation was subject to animal testing, but also products containing ingredients tested on animals outside the EU.
In March 2013 it was prohibited to sell cosmetic products containing ingredients tested for particular toxicity studies (repeated use toxicity, reproductive toxicity and toxicokinetics) on substances to be used for cosmetic purposes.
Womo is committed to following the progress of the Italian and European cosmetics industry in the research into substitute experiments for the toxicology tests on animals that protect the safety of consumers.
The European Union has prohibited the testing of finished products on animals since the beginning of the 80s.
Furthermore, since March 2009, the marketing of cosmetic products containing ingredients tested on animals outside the EU has been prohibited.
The guidelines on the application of declarations relating to the absence of animal testing as contained in 2006/406/EC directive, indicate the following:
"According to European legislation, the company which places the product on the market is not required to use a claim that indicates that no animal testing was carried out." The logo depicting the "Cruelty Free - Leaping Bunny," the use of which requires registration with certain private entities, is neither mandatory nor necessary for guaranteeing and attesting the compliance with existing laws.
Actually, KIKO decided as its own specific policy on the matter, not to register with private entities and therefore not to pay the corresponding annual fees for registration and certification. So that the company's main focus is, in terms of resources and investments, on research and development of innovative products safe for human health, as well as not tested on animals. We'd also like to point out that KIKO, while developing new products, does not carry out safety tests on animals, but realizes all appropriate checks.
For further information, please visit our "No to animal testing."section.